Cheerleaders Named AVN's Best Renting & Selling Title of 2008

Fans Make Cheerleaders the #1 Movie of the Year!

December 2, 2008 --- VAN NUYS, Calif. --- Digital Playground’s critically acclaimed movie Cheerleaders is AVN’s Best Renting Title of the Year and Best Selling Title of the Year. The honors are the 1st wins of Digital Playground’s impressive 82 nominations for the 2009 AVN Awards Show. Cheerleaders is also nominated for 7 other awards, including Best Vignette Release and Best Director, Non-Feature (Robby D.). “It was an extremely close race. The Best Renting and Best Selling titles of the year could have easily been Digital Playground’s ‘Babysitters’, but when we counted all the listings on the charts, ‘Cheerleaders’ did even better,” states Paul Fishbein, President of AVN Media.

The Trailer for Cheerleaders

Cheerleaders is the 3rd release by Digital Playground to receive both sought-after honors in the same year. Island Fever was the Best Renting and Selling Title in 2001, while Pirates was the Best Renting and Selling Title in 2006. Pirates was also the Best Selling Title in 2007, becoming the 1st title to claim this distinction 2 years in a row within an industry that produces over 13,000 new titles per year. Producing the Best Selling movies for the past 3 years is a testament to Digital Playground’s dominance of the adult DVD and Blu-ray™ sales charts.

Samantha Lewis, Digital Playground’s CEO says, “The AVN Awards are always an exciting time of year. It was great news to learn about the two awards for ‘Cheerleaders’. I’m proud of all of our gorgeous contract stars, our director Robby D., and the rest of our amazing staff at Digital Playground. Thank you to all the fans that purchased and rented ‘Cheerleaders’. They made it a success.”

The top reviewer for AdultDVDReviews.com, Dr. J, loves the hit Cheerleaders. Dr. J writes, “The girls in ‘Cheerleaders’ are so fine. In particular, Digital Playground contract girls Jesse Jane® and Shay Jordan™ are winners of my Dr. Jay's Must See Girls Awards (2007 and 2008, respectively). These girls ROCK! Bottom line...stop reading and buy a copy. You're going to be disappointed if you don't see this one. It's sure to be on the list of nominees for movie of the year (although it may have some stiff competition from the second installment of ‘Pirates’ [Digital Playground’s ‘Pirates II: Stagnetti's Revenge’].”

With brilliant direction and state of the art technical achievements, Cheerleaders delivers an unsurpassed High Definition experience. Vibrantly shot and crafted specifically for the HD market, the film captures the finest girls on the planet, Digital Playground contract stars, Jesse Jane®, Shay Jordan™, Stoya™, and Adrianna Lynn. Rounding out the hottest cheer squad imaginable, Cheerleaders includes additional performances by Memphis Monroe, Shawna Lenee, Alexis Texas, Camryn Kiss, Brianna Love, Lexxi Tyler and Priya Rai. The film was directed by Robby D. (Babysitters, Teen America and Control) and produced by Digital Playground’s award-winning production duo, Samantha Lewis and Joone (Pirates, Pirates II: Stagnetti's Revenge, and Island Fever).

About AVN Media Network:

AVN Media Network is dedicated to generating customer results through AVN's integrated marketing communications network. In a world that's rapidly changing, we deliver our customers' messages in print, in person, and online. Such integration requires a high degree of interpersonal and cross-functional communication. Our core competency is our ability to develop and integrate customer-focused marketing communications that fit our customers' strategic needs. In such a volatile industry where adult-oriented companies come and go, AVN Media Network has evolved into a media powerhouse. For 25 years, we have published the number one trade publication, AVN Magazine. In addition, we have developed a variety of products designed to infiltrate the niche markets that we service. At AVN Media Network, we instill quality and integrity in everything we do, from the accurate reporting of news to the high quality printing and production of our products. For more information, visit: www.avn.com.

About Digital Playground:

Digital Playground is the world leader in adult filmmaking and interactive formats boasting the largest HD library available, as well as sexy and powerful novelty lines to compliment blockbuster films. Since the Company’s inception in 1993, Digital Playground has earned over 300 awards, currently garners more than 80% of high definition sales within the adult market, and is a leading provider of Blu-ray™ titles. Female owned and operated, Digital Playground emphasizes quality first, employing fastidiously high production values in erotic film for women, men and couples. Digital Playground’s commitment to excellence, innovative technology, brilliant full-length productions and exclusive Contract Stars are the secrets to its success and makes Digital Playground the most highly demanded supplier of content for hotel, IPTV, cable, pay-per-view and mobile networks worldwide.

For more information visit Digitalplayground.com, Myspace.com/digitalplayground or Twitter.com/dpxxx

For additional information please contact:
Digital Playground – Marketing / PR
pr@digitalplayground.com
818.376.8488

Digital Playground - Sales
sales@digitalplayground.com
818.376.8488

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