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Digital Playground’s Cheerleaders Rises to #1 On AVN Top 100 ChartCheerleaders Tops the Chart, Only 4 Weeks After ReleaseMay 5, 2008 --- VAN NUYS, Calif. --- The cheer, "We're Number One!" rings loud and true as Digital Playground's recent masterpiece Cheerleaders takes its place in the top spot on the AVN Top 100 Chart (for the week ending May 2, 2008) only 4 weeks after its April 4 release. The AVN Top 100 Chart is based on rental figures from traditional retailers and sales figures from traditional and online retailers. Cheerleaders debuted on the chart two weeks earlier at an amazing #8, climbed in one week to #2, and now moves to #1, a position it is unlikely to let go of for awhile. Paul Fishbein, the president of AVN, definitely took note of the rapid ascent of Cheerleaders on the charts. “While everyone is talking about a down marketplace, Digital Playground, first with 'Babysitters' and now with 'Cheerleaders', seems to be defying market trends. Apparently when a consumer wants a great sex video, a recession doesn't matter.” Samantha Lewis, Digital Playground CEO, remarks, “I am extremely pleased with 'Cheerleaders' position on the charts, but I am not surprised. The concepts are brilliant, Robby's direction and technical artistry is flawless, our post-production staff is simply amazing, and our contract stars are the most demanded and best selling in the industry.” Her partner, Joone, Founder of Digital Playground, adds, “We've tapped into a fun niche and the consumers are enjoying it. I'm very pleased with the numbers.” Digital Playground is no stranger to having a #1 hit on the AVN Chart (recent hits Babysitters and Pirates) and Cheerleaders is no stranger to the success that comes with being #1. Cheerleaders recently shattered all Video On Demand (VOD) sales records on GameLink.com and is a bestselling DVD and Blu-ray™ Disc for them. Cheerleaders also hold the #1 sales spot on top retail site AdultDVDEmpire.com, followed closely by predecessors Babysitters and Pirates. Former #1 Babysitters is still in the AVN Top 100 for an amazing 30th straight week, another feat that Digital Playground's Samantha Lewis expects Cheerleaders to pass. The top reviewer for AdultDVDReviews.com, Dr. J, loves the hit Cheerleaders. Instead of analyzing the film, he provides a numbered list of reasons why fans of adult movies have to buy Cheerleaders. Dr. J writes, “The girls in 'Cheerleaders' are so fine. In particular, Digital Playground contract girls Jesse Jane® and Shay Jordan™ are winners of my Dr. Jay's Must See Girls Awards (2007 and 2008, respectively). These girls ROCK! Bottom line...stop reading and buy a copy. You're going to be disappointed if you don't see this one. It's sure to be on the list of nominees for movie of the year (although it may have some stiff competition from the second installment of 'Pirates' [Digital Playground's' Pirates II: Stagnetti's Revenge'] that's due out later this year).” Cheerleaders boasts an unprecedented cast of stars. With brilliant direction and state of the art technical achievements, this full-length adult feature delivers an unsurpassed High Definition experience. Vibrantly shot and crafted specifically for the HD market, the film captures the finest girls on the planet, Digital Playground contract stars, Jesse Jane®, Adrianna Lynn™, Shay Jordan™ and Stoya™. Rounding out the hottest cheer squad imaginable, Cheerleaders includes additional performances by Memphis Monroe, Shawna Lenee, Alexis Texas, Camryn Kiss, Brianna Love, Lexxi Tyler and Priya Rai. The film was directed by Robby D. (Babysitters, Teen America and Control) and produced by Digital Playground's award-winning production duo, Samantha Lewis and Joone (Pirates, Island Fever). These young, horny Cheerleaders don't just turn you on during the game, they use their sexual flexibility to get better grades, steal boyfriends, lose their virginity and much more! See what really happens in the girls' locker room when our sexy cheer squad takes you with them on their slutty adventures. With six (6) of the most explosive sex scenes ever captured on high definition, including a 9-girl orgy, cheer on Digital Playground's hottest stars as they team up with their friends in the greatest game ever played! Cheerleaders is presented in 16x9 widescreen format with 5.1 digital surround sound and no regional coding. Trailers for Cheerleaders can be viewed at: Cheerleaders Trailer (DVD) at Digital Playground.com Cheerleaders Trailer (Blu-ray) at Digital Playground.com About AVN Media Network: AVN Media Network is dedicated to generating customer results through AVN's integrated marketing communications network. In a world that's rapidly changing, we deliver our customers' messages in print, in person, and online. Such integration requires a high degree of interpersonal and cross-functional communication. Our core competency is our ability to develop and integrate customer-focused marketing communications that fit our customers' strategic needs. In such a volatile industry where adult-oriented companies come and go, AVN Media Network has evolved into a media powerhouse. For 25 years, we have published the number one trade publication, AVN Magazine. In addition, we have developed a variety of products designed to infiltrate the niche markets that we service. At AVN Media Network, we instill quality and integrity in everything we do, from the accurate reporting of news to the high quality printing and production of our products. For more information, visit: www.avn.comAbout Digital Playground:Digital Playground is the world leader in adult filmmaking and interactive formats boasting the largest HD library available, as well as sexy and powerful novelty lines to compliment blockbuster films. Since the Company’s inception in 1993, Digital Playground has earned over 300 awards, currently garners more than 80% of high definition sales within the adult market, and is a leading provider of Blu-ray™ titles. Female owned and operated, Digital Playground emphasizes quality first, employing fastidiously high production values in erotic film for women, men and couples. Digital Playground’s commitment to excellence, innovative technology, brilliant full-length productions and exclusive Contract Stars are the secrets to its success and makes Digital Playground the most highly demanded supplier of content for hotel, IPTV, cable, pay-per-view and mobile networks worldwide. For more information visit Digitalplayground.com, Myspace.com/digitalplayground or Twitter.com/dpxxx For additional information please contact: Digital Playground - Sales
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