Shop for Toys and Novelties in a New, Unprecedented Way: Introducing Cleosboutique.com

For Immediate Release:   March 10th, 2008

Cleo's Boutique on-line: "Second floor, please."
Elevator lets shoppers stay in their comfort zone

Los Angeles, CA - Cleo's Boutique is a one-of-a-kind online store designed with the discerning female and male consumer in mind.  This unique e-tail website gives the visitor complete control over his/her shopping experience, as premium romance and erotic products are carefully chosen and judiciously displayed.

Through the use of the unique elevator feature, a visitor to Cleo's Boutique can control the content of his or her visit.  This allows the consumer to never be presented with products one might find offensive, or simply something they would not purchase. Using elevator buttons and departments, one can comfortably browse the carefully selected array of toys, books, videos and body products from leading manufacturers, choosing the first, second or third floor based on personal comfort level.

Cleo's Boutique offers a top-drawer collection of romance and erotica products in an upscale and comfortable environment, assuring premium quality products and complete confidentiality. "Cleo" describes the experience this way: “Our visitor is in complete control of their shopping experience, in an on-line boutique which replicates a visit to an upscale department store.”

In the U.S., sales of erotica products are soaring; in a recent survey 46% of women report owning a vibrator. Yet most women are uncomfortable purchasing these products in stores or from web sites with graphic images or text. The surge in "passion parties," which are promoted person-to-person through networks of girlfriends, is evidence of the growing interest in learning about and using sex toys and other erotica products. Nevertheless, the majority of women will not be exposed to these parties, nor would they be comfortable attending.

A portion of Cleo's profits is donated to a specially selected group of charities: Gilda's Club, Locks of Love, Women for Women International and ABCD (After Breast Cancer Diagnosis).

Specialty topic areas, such as Honeymoon or Romantic Evening, also assist women interested in browsing.  A special department features products serving the needs of women with post-surgical, menopausal, or post-injury issues.  Gift certificates and a guaranteed customer satisfaction policy round out the superior shopping experience from Cleo's Boutique.  Every visitor to the site is guaranteed complete privacy, meaning that her personal information will never be shared or used for any kind of direct marketing. Charges appearing on a statement simply read "Cleo's Boutique." All products are shipped in discreet packaging.

For sales and business opportunities, please email marketing@cleosboutique.com.

All media inquiries regarding Cleo's Boutique should be directed to:

Brian Gross, BSG PR, brian@bsgpr.com.