Digital Playground Announces Exclusive Distribution Deal with Calvista

Digital Playground is pleased to announce the execution of an exclusive distribution deal with Calvista. The terms of the agreement allow Calvista full representation of Digital Playground products in Australia and New Zealand. Company President, Samantha Lewis is excited about the new relationship, “we wanted to be aligned with a company that knows the territory and can effectively saturate the market. Calvista is highly respected and they have achieved great visibility. Under their representation, I am looking forward to attending the 2007 Adult Ex in Cairns with Jesse Jane.” Hui Newnham, the General Manager of Calvista says, “we are delighted to establish a new partnership with Digital Playground, and represent this pioneering brand in Australia and New Zealand. Digital Playground is an iconic studio and sits well with the family of premier brands that Calvista has a long history of representing. We are thrilled with the opportunity to work with Samantha, Joone and the team, and finally give true local presence to one of America's leading adult film producers.”

To schedule interviews with Joone or Samantha Lewis, please contact Adella@DigitalPlayground.com

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About Digital Playground, Inc.:

Digital Playground is the world leader in adult filmmaking and interactive formats boasting the largest HD library available. It is the first company to produce a true, crossover title, Pirates. Breaking all sales and award records in adult entertainment, Pirates went on to receive an R-Rating from the Motion Picture Academy Association, gaining distribution in all of the major, mainstream retailers. Digital Playground creates, brands and markets the most recognized, demanded and highest billed adult performers in the world. Teaming these exclusive stars with award-winning directors and a comprehensive post-production facility, complete with the only state of the art special effects team housed by an adult entertainment compendium, places DP miles ahead of the competition. Female owned and operated, Digital Playground emphasizes quality first, employing fastidiously high production values in erotic film for women, men and couples. Digital Playground's commitment to excellence, innovative technology, brilliant full-length productions and exclusive contract stars are the secrets to its success. Bridging the gap between the entertainment industries, assisting the mainstream world with its quest for sex and the sex world with its quest for mainstream inclusion, makes Digital Playground the highest demanded supplier of content for pay-per-view networks worldwide.

About Calvista:

Calvista is Australia's leading adult wholesale distributor, featuring over 10,000 lines, the largest inventory of marital aids, sex toys and lubricants, and the very best DVDs on the planet. With major distribution hubs in Melbourne, Sydney, Canberra, and Auckland, New Zealand, Calvista is the area's premiere distributor of erotica, boasting continuous operation for over 20-years. Calvista provides local representation for the world's best adult brands. Their success is achieved by combining top of the line products with first class customer service and cutting edge business practices.

About the Adult Ex Show:

The Adult Ex show is the Southern Hemisphere's annual trade-only exhibition, providing a unique opportunity for suppliers and qualified buyers to spend 3- days in a relaxing, but business focused environment. Over 3-days, buyers and customers can canvas over 80% of the leading Australian and New Zealand adult retailers.

About AICO:

Calvista is a founding member of the Adult Industry Copyright Organisation, which operates on a not-for-profit basis, both as an educator, and to discourage breaches of copyright in adult films in Australia. AICO is funded by its members, who are comprised of international, adult-film producers and distributors.