X-Play & New Sensations Agree to Distribution Deal

For Immediate Release:   July 12, 2010

(Hollywood, CA) Adult movie director Will Ryder and his award-winning X-Play production company have agreed to a distribution deal with New Sensations/Digital Sin.  The terms of the deal remain closely guarded but will commence with the September release of Not Charlie’s Angels XXX which is a parody of the popular seventies television show that turned Farrah Fawcett, Jaclyn Smith and Kate Jackson into superstars.    
 
Ryder, the directing name used by producer Jeff Mullen is the 2010 AVN, XRCO, XCritic and CAVR director-of-the-year and has created many of the industry’s recent best-selling adult movies and ignited the current parody craze with popular movies such as Not the Bradys XXX, Not Bewitched XXX, Not the Cosbys XXX and Not Airplane XXX: Flight Attendants.
 
Currently in a very successful distribution agreement with LFP Video (Hustler) which continues to be home to most of X-Play’s movies and also a deal with Adam & Eve Pictures which releases select titles, today’s announcement completes a circular journey reuniting Mullen with the company that hired him as a publicist almost a decade ago.  
 
Along with business partner Scott David, X-Play looks at this new deal with New Sensations/Digital Sin as a fantastic addition in their unbelievable ability to release movies but in no way replaces their current distribution deals. 
 
“Hustler is like family especially Drew Rosenfeld (Hustler creative director) who has been a friend of mine for 12 years and Michael Klein (Hustler president) who has always been very supportive of X-Play along with Rob Smith, Jeff Thill and David Diamond,” Mullen said.  “We continue to enjoy a very successful run with them and also Adam & Eve Pictures with Bob Christian and Meredith Christopher in our corner so we’ve been really lucky to distribute through two fantastic companies.” 
 
“Now there are three so we have a lot of work to do with a number of big movies coming this next year that are in various stages of development.  They will be spaced out as to not interfere with each company’s own movie release schedule.”
 
For example Not Mash XXX the zany Korean War era comedy which is rumored to be Will Ryder’s best so far hits stores August 10th and will be distributed by LFP Video closely followed by Not Charlie’s Angels XXX distributed by New Sensations/Digital Sin and the upcoming production of a Wizard of Oz porn parody which has yet to be assigned a distributor.      
 
“This might sound confusing but it really is not,” Mullen joked.  “Just think of us as the corner hooker who is lucky enough to get it on with three big time players from the high rent district.  Believe me none of those companies need us but we are happy to be with them and we plan to love them long time.”
 

Check out X-Play’s lineup of movies at www.sitcums.com.

“Not” is a Registered Trademark of X-Play in the world of adult entertainment titles.

X-Play Movies @

About Will Ryder & X-Play

Will Ryder is an award-winning adult movie director with some of the biggest commercial successes in recent porn history to his credit.  Named the 2010 AVN Director of the Year, the 2010 XRCO Best Director which followed his 2009 XBiz Director of the Year award, Ryder has joined the industry’s elite as a premiere creative director and driving force behind the porn-parody movement.  With dozens of #1 selling titles such as Not® the Bradys XXX, Not® Bewitched XXX, Not® Airplane XXX: Flight Attendants, Not® the Cosbys XXX, Not® Married with Children XXX, Not® Three’s Company XXX, the upcoming Not Mash XXX and Not Charlie’s Angels XXX and over 100 young girl titles including Barely Legal for Hustler, Ryder a professional musician has carved out a spectacular resume which earned him the NightMoves Lifetime Achievement Award in 2009 and over a two dozen XRCO, CAVR, AVN, NightMoves and XCritic awards.  Along with co-producer Scott David, X-Play (home of sitcums.com) continues to set a high bar for those that follow and is universally credited with igniting the recent boom of porn parody.

X-Play & Will Ryder Major Awards

Will Ryder:

2010 XRCO Best Director (features)
2010 AVN Director of the Year
2010 XBiz People’s Choice- Porn Director of the Year
2009 XBiz Director of the Year- Individual Project
2009 CAVR Director of the Year
2008 CAVR Director of the Year
2009 NightMoves Lifetime Achievement Award winner
2009 XCritic- Director of the Year

X-Play Movie Awards:

2010 AVN Best Comedy- Flight Attendants
2010 AVN Best Parody- Not® the Cosbys XXX
2010 XBiz Best Parody Release- Not® The Bradys XXX Marcia Marcia Marcia
2010 XRCO Best Release- Flight Attendants
2010 XRCO Best Comedy/Parody- Not® Married with Children XXX
2010 XCritic- Movie of the Year- Not® the Cosbys XXX
2010 XCritic- Best Parody- Not® the Cosbys XXX
2010 Rogreviews Critic’s Choice Best Feature- Not® the Cosbys XXX
2010 Urban X - Best Parody - Not® the Cosbys XXX
2009 AVN Best Sex Comedy- Not® Bewitched XXX
2009 NightMoves- Best Comedy/Parody- Not® the Cosbys XXX
2008 NightMoves- Best Comedy/Parody- Not® Bewitched XXX
2009 XRCO Best Comedy- Not® Bewitched XXX
2008 XRCO Best Comedy- Not® the Bradys XXX
2007 XRCO Best Comedy- Britney Rears
2006 CAVR Feature of the Year- Britney Rears

For more information contact X-Play/All Media Play info@allmediaplay.com

Fans can visit www.bradysxxx.com, www.notbewitchedxxx.com and www.notthreescompanyxxx.com now to take a peek.

For worldwide broadcast rights contact Marc Bruder (CED) at bruder@brivideo.com or Jeff Mullen All Media Play jeff@allmediaplay.com.  

Wholesale Not® the Bradys XXX DVD sales via Hustler Video: David Diamond, ddiamond@lfp.com or Michael Glaser mglaser@lfp.com in stores now.

Wholesale Not® Bewitched XXX DVD sales available via Adam & Eve contact: Peter Reynolds, Adam & Eve Pictures, preynolds@adameve.com or Ryan Thomas rthomas@adameve.com