Hustler Novelties Launches Adult Toy Line at ILS

For Immediate Release:   April 8, 2010

The world’s largest adult entertainment company is expanding its brand presence by launching their highly anticipated new adult toy line! Debuting at the International Lingerie Show in Las Vegas, April 12, 13 and 14, the new toy line is on track to make a big splash in the industry.

“The Hustler brand has always represented a nonconformist, renegade attitude and that’s what we set out to convey when creating this line,” says LFP Executive Vice-President Theresa Flynt. “We’re creating necessary luxuries that allow users to be adventurous and feel sexually liberated. Hustler Novelties aims to bring sex toys into our daily lives.”

Designed with the Hustler fan in mind, the initial launch features an assortment of 20 items that are sexy, stylish and fun to use. The new toys are super powerful, made of body-friendly materials and the packaging is modern and unique, with a female-friendly twist. With bold products for men, women and couples, Hustler Toys will provide something for everyone.

“We’re extremely excited about all the products in the new Hustler Toy line! Hustler has always done things right, and it’s no surprise this toy line was well-thought-out,” says Brian Herbstman, with East Coast News. “From the creative packaging to the branding message, we anticipate this line being a best-seller for ECN because buyers will recognize the quality, innovative products. Hustler designers researched what customers want right now, and we’re confident the line will have an immediate effect on the adult toy market.”

With more toys in development and production, Hustler Novelties plans on releasing innovative, high-quality sex toys once a month for the rest of 2010! Consumers can look forward to a wide range of products, including wearable vibes, strokers, bullets, couples toys and some exciting surprises as well.

“Hustler is one of the most respected long standing brands. We anticipate significant demand and are excited about the launch,” says Bonnie Feingold, Owner of Honey’s Place.

Hustler Toys will be available at HustlerHollywood.com and other adult retail stores by the end of the month.

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For everything HUSTLER, visit www.HustlerWorld.com and www.HustlerVideo.com.

For Hustler sales inquiries, contact David Diamond @ ddiamond@lfp.com

For Hustler press inquiries, contact Marissa Boragno at mboragno@lfp.com.

For Hustler Toys press inquiries, contact Kristin Spillers at kspillers@lfp.com.

For Flynt Management Group, Inc. and Hustler press inquiries, contact Julie Messing at jmessing@lfp.com

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